墨西哥 NABOA 酒店：在丛林与海岸之间，被时间放缓的庇护所
NABOA Tulum 是全球酒店品牌 NABOA 关于自然、慢生活与人与人连接的首次实践。项目坐落于一片2500平方米的丛林之中，将建筑、室内与景观视为一个完整的整体。在交流中，他们说到：“品牌选择图卢姆作为起点，正是因为这里的自然早已融入日常生活，为人们重新找回平衡、与环境建立联系提供了天然的条件。”
NABOA Tulum is the global hospitality brand NABOA’s first expression of its vision for nature, slow living, and human connection. Set within a 2,500-square-metre jungle site, the project approaches architecture, interiors, and landscape as one cohesive experience. As they shared with us, “The brand chose Tulum as its starting point precisely because nature is already deeply woven into everyday life here, offering an innate setting for people to rediscover balance and reconnect with their surroundings.”
对于 NABOA 而言，他们真正关注的并非是酒店“看起来像什么”，而是希望宾客在这里“感受到什么”——赤足行走、亲近自然、回归简约，也让生活重新摆脱时间的催促。空间以“走一条蜿蜒小径”为概念，从泳池与热带庭院展开，通过清晰的几何秩序回应场地原有的野性植被，在开放与庇护之间建立平衡。最终，NABOA 希望宾客记住的不是某个房间、家具或设施，而是身处其中时，那种真正慢下来、重新与自己和环境连接的感受。
For NABOA, the focus is not on what a hotel “looks like,” but on what guests “feel” while being there—to walk barefoot, reconnect with nature, embrace simplicity, and rediscover a rhythm of life free from the pressure of time. Inspired by the idea of “following a winding path,” the spaces unfold around a pool and tropical courtyard, using a clear geometric order to respond to the site’s untamed vegetation while balancing openness with shelter. Ultimately, NABOA hopes guests will remember not a particular room, piece of furniture, or amenity, but the feeling of truly slowing down and reconnecting with themselves and their surroundings.
印际：在 NABOA Tulum，建筑、室内、景观、家具与当地手工艺被整合为统一的体验。NABOA 如何将品牌价值转化为空间语言？在项目的不同层面中，哪些设计决策最能体现品牌的识别度？
YINJISPACE: At NABOA Tulum, architecture, interiors, landscape, furniture, and local craftsmanship are conceived as parts of one integrated experience. How were NABOA's brand values translated into this overall design language? Within the different layers of the project, which design decisions were particularly important in establishing a recognizable identity for the brand?
NABOA：我们从不希望 NABOA 给人过度设计或刻意完美的感觉。“不完美”与自然、原始、和谐、人性、真实、简单一样，构成了品牌的核心 DNA。设计因此回归自然材料、柔和质感与克制留白，并让景观成为建筑不可分割的一部分，与图卢姆的自然环境持续对话。“克制”也同样是 NABOA 的重要原则，我们相信，空间不必被填满，留白本身也能成为设计的一部分。就像品牌标识中特意拉开的字母间距，为视觉带来平静与呼吸感。对我而言，品牌的识别度也并非来自某一种固定材料或符号，而是家具、手工艺、艺术、香氛与音乐等细节共同构成的整体体验。
We never wanted NABOA to feel overdesigned or deliberately perfect. “Imperfect,” alongside natural, raw, harmonious, human, authentic, and simple, forms part of the brand’s core DNA. The design therefore returns to natural materials, soft textures, and restrained negative space, while allowing the landscape to become an integral part of the architecture and remain in dialogue with Tulum’s natural surroundings. Restraint is another important principle: we believe a space does not need to be filled, and that emptiness itself can become part of the design. This idea is reflected in the brand identity, where the letters are intentionally spaced apart to create a sense of calm and breathing room. For me, the brand’s identity does not come from any single material or design symbol, but from the overall experience created through details such as furniture, craftsmanship, art, scent, and music.
印际：NABOA将自己描述为一个拥有在地灵魂的全球酒店概念。以图卢姆为首个目的地，品牌如何在保持一贯身份的同时，呼应每个地方特有的文化、材料、气候和生活方式？展望未来的目的地，什么应该始终保持鲜明的 NABOA 特色，什么又应该始终允许随着当地环境而演变？
YINJISPACE: NABOA describes itself as a global hospitality concept with a local soul. With Tulum as its first destination, how does the brand balance a consistent identity with the specific culture, materials, climate, and way of life of each place? Looking toward future destinations, what should remain distinctly NABOA, and what should always be allowed to evolve with the local context?
NABOA：我们希望 NABOA 成为一个国际酒店品牌，但绝不希望在不同国家复制同一家酒店。真正应该延续的是品牌的核心价值：赤足、自然、简约、和谐、连接、人性、有意识与慢生活，这些构成了 NABOA 的辨识度。而品牌的实体表达应该始终在地化，图卢姆就应该像图卢姆，巴厘岛就应该像巴厘岛，每个目的地都应从当地的景观、气候、材料、食物、手工艺与社区中发展出独特的表达。我们的品牌指南也遵循这一原则，在保持整体基调一致的同时，为不同目的地留下演变的空间。最终，NABOA应保持一致的是价值观与待客方式，而设计、氛围与宾客体验，则应该随着当地环境自然生长。
NABOA: We want NABOA to become an international brand, but never to replicate the same hotel in different countries. What should remain consistent are our core values: barefoot, natural, uncomplicated, harmonious, connected, human, purposeful and slow. These are what make NABOA recognizable. Its physical expression, however, should always be local. Tulum should feel like Tulum, and Bali should feel like Bali, with each destination shaped by its landscape, climate, materials, food, craftsmanship and community. Our brand guidelines follow the same principle, providing consistency while leaving room for each destination to evolve. Ultimately, our values and approach to hospitality should remain consistent, while the design, atmosphere and guest experience should grow naturally from each local context.
NABOA Hotel 的设计由墨西哥建筑师 Jesús Acosta 领导的 Jaque Studio 与澳大利亚工作室 Studio Wenden 共同完成。前者专注于 Yucatán Peninsula 地区的项目，后者则负责艺术指导、室内设计策划，以及家具的设计与制作。室内空间融合精湛工艺与当代审美，呈现丰富而细腻的层次：来自 Oaxaca 的地毯、Escarabajo 的陶瓷、Niumbra 的灯具、Caralarga 的纺织品，以及定制木质家具，共同营造出私密而富有感官体验的奢华氛围。
The conception of NABOA Hotel brought together Jaque Studio, led by Mexican architect Jesús Acosta—an expert in projects throughout the Yucatán Peninsula—and the Australian firm Studio Wenden, responsible for the artistic direction, interior design curation, and furniture design and production. The interior atmosphere is a kaleidoscope of craftsmanship and contemporary sensibility: Oaxaca-made rugs, ceramics by Escarabajo, lighting by Niumbra, textile works by Caralarga, and bespoke wooden furniture that evoke intimate, sensory-driven luxury.
空灵而明亮，将绝对的宁静与有机纹理的温暖相结合，是 NABOA Hotel Tulum 最鲜明的空间特质。它被构想为一座当代庇护所，将有机建筑、Chukum 等传统工艺与精心甄选的手工艺品融为一体，营造私密而富有感官体验的奢华氛围。
Ethereal and luminous, the spaces where absolute calm meets the gentle warmth of organic textures are the unmistakable signature of NABOA Hotel in Tulum. Conceived as a contemporary sanctuary, it combines organic architecture, traditional techniques such as chukum, and a curated selection of artisanal pieces that evoke intimate, sensory-driven luxury.
酒店坐落于茂密植被与 Riviera Maya 碧蓝海水之间，这处隐世之所为宾客带来独特的住宿体验，让人重新连接真正重要的事物：自然、宁静，以及对当地传统的致敬。
Nestled between lush vegetation and the turquoise waters of the Riviera Maya, this retreat opens its doors to offer a singular hospitality experience designed to reconnect guests with what truly matters: a perfect balance of nature, serenity, and an atmosphere that pays homage to local legacies.
酒店主楼通过一处由双层高凉棚覆盖的休闲区，引导宾客重新与户外建立联系。空间配有宽敞沙发与收藏艺术书籍的图书馆，从这里通往花园、泳池、日光浴区与套房的动线自然展开，仿佛经过精心编排，让空间体验在室内与自然之间流畅延续。
The property's main volume invites guests to reconnect with the outdoors through a lounge covered by a double-height pergola, furnished with generous sofas and a library that is home to exceptional art editions. From this space, the transition to the garden, pool, solarium, and suites unfolds naturally—almost as if choreographed.
餐厅则以双层高空间展开，设有开放式厨房与高于自然地面的露台，可俯瞰泳池与中央花园。
The restaurant rises as a double-height hall with an open kitchen and a terrace elevated above the natural ground level, offering a sweeping view of the pool and the central garden.
由 Studio Wenden 精心挑选的家具、织物与物件，进一步深化了空间宁静的叙事。室内以实木家具搭配简洁线条，绿色与沙色系的低矮座椅为空间增添柔和气息，深色桌椅则起到稳定视觉重心的作用。
Studio Wenden deepens this calm spatial narrative through a thoughtful selection of furniture, textiles, and objects. The interiors pair solid-wood pieces with clean lines, low seating in shades of green and sand, dark-toned tables that anchor each room, and integrated shelving displaying artisan ceramics, books, and understated artworks.
集成式置物架陈列手工陶瓷、书籍与低调艺术品，套房内则配有轻盈窗帘、有机纤维床品，以及嵌入式或线性照明，为奇库姆墙面带来柔和光泽。浴室，包括配有雕塑式浴缸与户外淋浴的空间，被设计为开放而私密的个人护理场所，让室内外之间自然过渡，同时保持充分的私密性。
Suites incorporate airy curtains, organic-fiber bedding, and recessed or linear lighting that washes the chukum walls with a soft glow. Bathrooms—including some with sculpted tubs and outdoor showers—are conceived as open sanctuaries for personal care, where the transition between interior and exterior becomes gradual without compromising privacy.
NABOA Hotel 仅设十间套房，分为三种独特户型，以确保充分的休憩与隐私。The Nest 面积61平方米，设有私人露台；The Tropical 面积85平方米，包含起居区、私人露台，以及配有浴缸的室内外淋浴空间；The Pavilion 面积112平方米，设有夹层、两间卧室、起居区与露台。每一处套房都被打造为静谧的私享空间，让宾客暂时远离外界喧嚣，感受时间缓慢流动。
NABOA Hotel ensures rest and privacy with only ten suites in three distinctive formats: The Nest, 61m² with a private terrace; The Tropical, 85m² including a living area, private terrace, and indoor and outdoor showers with a bathtub; and The Pavilion, 112m² featuring a mezzanine, two bedrooms, living area, and terrace. Each space invites guests to a contemplative retreat where time seems to slow down.
NABOA 的材质以克制而自然的色调为主，选用能够经受时间洗礼、并与环境和谐共存的有机材料。奇库姆——一种传统的 Yucatán 饰面——覆盖墙面与各类表面，为空间带来温暖而细腻的纹理。
NABOA's materiality is defined by a restrained palette rooted in organic elements that weather gracefully and harmonize with the environment. Chukum—a traditional Yucatan finish—wraps walls and surfaces, giving the ensemble a warm, subtly textured appearance.
石灰岩与洞石用于地面、基座和台阶，木质结构与木作则为天花板、凉棚及嵌入式家具增添节奏与温度。中性色调的表面捕捉穿过树冠的自然光，在小径、露台与砖石墙面上投下柔和的光影，让植被的绿意与水面的微光成为空间最鲜明的视觉焦点。
Limestone and travertine marble cover floors, bases, and steps, while wooden structures and carpentry add rhythm and warmth to ceilings, pergolas, and built-in furniture. These neutral surfaces capture the filtered light that trickles through the treetops, casting gentle shadow patterns across pathways, terraces, and masonry walls, allowing the green of the vegetation and the glint of water to take prominence.
入住 NABOA 酒店，是一次重新调整生活节奏、回归身心平衡的体验。瑜伽课程、音钵深度放松练习与芭杆课程共同构成完整的健康疗愈体系，旨在帮助身心恢复平衡。酒店还提供 Maya 按摩护理（源自中美洲古代玛雅传统，是一种结合了身体推拿、草本知识与精神疗愈的古老疗法）等项目，其灵感源自前哥伦布时期的传统智慧，进一步丰富整体康养体验。
A stay at NABOA Hotel is an invitation to realign one's priorities around absolute well-being. Yoga sessions, deep relaxation practices with sound bowls, and barré classes shape a wellness program designed to restore body and mind. The experience is complemented by treatments such as the Mayan massage, inspired by pre-Columbian wisdom.
酒店通过 LU_LO 展现其独特的餐饮生活方式，致敬墨西哥烹饪传统与国际技法之间的融合。在主厨 Carlos Bordonave 的带领下，菜单随着一天的不同时间不断变化，并根据季节选取当季食材，以精湛技艺呈现其丰富风味
NABOA 图卢姆酒店是一个兼具全球视野与本地精神的酒店概念，也标志着一种超越传统的酒店哲学正式开启。作为品牌在 Riviera Maya 的首家物业，它预示着未来更多目的地的诞生——在那里，自然将成为灵感来源，为当代旅居者带来一种关于休憩与生活的全新浪漫主义。
NABOA Hotel Tulum, a global concept with a local soul, marks the beginning of a hospitality philosophy that transcends the traditional. As the brand's first property in the Riviera Maya, it anticipates future destinations where nature inspires a new romanticism of rest for contemporary nomads.
|
|
