We chose a flat, dull olive green drenched across floor, walls and ceiling – a hue which provides a complex neutral backdrop to the unpredictable diversity of athletic gear, which is often starkly different with every drop of a collection. Fixturing is dynamic and flexible with options for horizontal or angled shelving or rails, all of which can be moved around a grid of fluorescent red posts deployed in a grid across the main merchandising wall. Literally running down the middle of the store are a series of cobalt blue mannequins mimic the acceleration of starting a race and overhead, lighting is provided by narrow strips suspended diagonally across the width of the room.
