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Campus, with creative direction from Nineties, have interpreted ancient architectural forms in their design for
Chimi’s Stockholm store. Spaces unfold with the mediative atmosphere of a temple – soft arches and reimagined columns bring an ancient architectural language firmly into the present. Different textures, shapes, and materials have been layered for a highly tactile user experience in eyewear brand’s bricks-and-mortar manifestation, creating a calming space that responds to our collective pandemic-induced anxiety.
“As the mere existence of retail is being questioned, we wanted to create just as strong an offline experience as Chimi has online,” explains the team at
Nineties. In response, Campus’s interior scheme is defined by contrasts in textures and materials, creating a subtle tension that encourages customers to truly engage with the present silvmoment.
